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Certificate In Consumer Psychology And Advertising At DAVV, Indore

Ishita Wadhwani, Prerna Singh 

Certificate in Consumer Psychology and Advertising at DAVV, Indore

Certificate in Consumer Psychology and Advertising: Complete Course Details


Situated in the Indore city of Madhya Pradesh, Devi Ahilya Vishwavidyalaya (DAVV) is one of the most pioneer institutes of Central India. It offers several undergraduate, postgraduate, diploma, and certificate courses in various sectors, including engineering, science, commerce, arts, humanities, journalism, etc. One of the short term courses offered by DAVV is a Certificate Course in Consumer Psychology and Advertising. Let's know more about the program in detail.


OBJECTIVES OF THE COURSE



Consumer Psychology
  • The course's objective is to familiarize the students with the principles of consumer psychology, principles of advertising and develop communication skills and personality development.
  • It also enhances their analytical skills, conceptual abilities, and decision-making skills in various real-life situations.
  • To improve marketing and advertising techniques by studying the buying habits of individuals to increase consumer rates.
 

Related Post: Industrial and Organizational Psychology

 

ELIGIBILITY CRITERIA

 

Graduate in any stream (with at least one of the following subjects – Psychology/ Economics/ Sociology/ Commerce) with II Class. 

 

Related Post: Pursuing BA in Psychology

 

ADMISSION PROCEDURE

 

The admissions will be made as per merit in the qualifying exam (graduation scores).

Applicants are required to apply online through https://davv.mponline.gov.in  portal.

 

DURATION: One Semester (Six Months)

 

SEATS: 30 (reservation as per State Government rules).  

 

FEES: For boys- INR 12,800, for girls- INR 12,611

 

NOTE: Extra fees will be required for hostel and library facilities.

 

COLLEGE FACILITIES

 

ACCOMMODATION:

 

University has limited hostel facilities separately for boys and girls. For hostel accommodation, provisionally admitted candidates must contact the Chief Warden, Devi Ahilya University, and Indore.


SYLLABUS OF THE COURSE

 

Image Advertising Examples

Image source: LanderApp.com

 

It is no secret that incorporating psychology principles into sales and marketing can help elevate business results. If you are someone in the marketing sector or looking forward to becoming an entrepreneur, then a course in consumer psychology and advertising can be the right step towards your goal. This course will be an excellent option to choose to gain practical knowledge in the field mentioned above.

 

For more information regarding this course, check the Prospectus.

 

To know the latest updates regarding application dates, contact: 

Dr. Ashutosh Mishra: +91-731-2467028, +91 98260-74985 or 

Dr. M. Vasim Khan: +91-731-2361087, +91 99267-78686 or

HelpLine Email: [email protected]

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